In the days before the 2018 midterm elections, voters will see a flood of public polls. These are individual snapshots, capturing voter attitudes at a moment in time. Sample size, question design, and outreach methods all influence the reported outcomes of the survey, but how should voters make sense of all that?
Charles Franklin, Director of the Marquette University Law School Poll, offers voters insights about what a poll does (and does not) tell you, how to reconcile disparate results between different polls, and the potential for poll results to influence voters willingness to show up and actually cast their vote.
