There will be a place in Brillion this spring for shoppers and dealers to see the latest products from the Ariens Company.
Ariens is building a Concept Store on Highway 10, across the street from the company's headquarters.
Spokeswoman Ann Stilp says it will be like a regular dealership, with the current products, and people might see some prototype products as well.
Ariens is partnering with the owner of a downtown hardware store to manage the new business.
Stilp says they plan to open in May.