(Image from the City of Appleton)
The head of Appleton’s communications department thinks people expect local government to be on social media.
Chad Dorn says the city’s Facebook page has more than 12,000 followers.
He thinks social media isn’t just about answering people’s questions but also connecting with them.
He says their weekly “What’s Your Question Wednesday” post gets hundreds of comments.
He believes that communication is just as important for city staff as it is for the community.
Dorn says it helps them follow trends and concerns people have.
