APPLETON, Wis. — The Fox Cities Convention & Visitors Bureau earns a national honor for its sports marketing.
The CVB is named the Sports Tourism Organization of the Year by the Sports Events and Tourism Association.
Sports marketing manager Abby McDaniel tells Jonathan Krause on Your News Now that the Fox Cities are becoming a hub for youth and adult sports.
Sports tourism resulted in $14.1 million in visitor spending in 2025.
