WASHINGTON, D.C. — Wisconsin will receive nearly 14-and-a-half million dollars from an e-cigarette maker as part of a 438-and-a-half million dollar settlement with 33 states. A multi-state investigation found that JUUL Labs willfully aimed marketing efforts to young people, who cannot legally purchase vaping supplies. JUUL was found to have marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples. The probe also found that JUUL’s original packaging did not indicate its vaping products contained nicotine or state it had lower amounts of nicotine than it actually did. JUUL also marketed its products as smoking cessation devices without FDA approval.
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